I though that in The Magnus Archives when they were starting to more openly reveal the nature of the Fears and the rituals and that the Magnus Institute was dedicated to the Eye that the big twist was going to simply be that the ritual for the Eye already happened.

My logic was that the Eye is audience. The world is already a story for us to watch (well, listen to), the main cast all work for the Institute (podcast) for our benefit and that a world shaped by constant invasive fear of being watched and catalogued and observed at all times is indistinguishable from just life now, especially if you live in London.