An old ad for Grape-Nuts featuring a box of Grape-Nuts with beefy arms and legs holding a man in a suit from behind, next to the text, "Steadies a Man."

I found this image saved in my phone. I have no idea where I found it. Someone probably shared it on Cohost.

There's so much to consider here. The beefy box of Grape-Nuts holding the man, apparently steadying him. The incredible type setting. The copy itself. The fact that the product's slogan appears to be, "There's a Reason."

It reads like it was written for Orson Welles by an alien.

Mm yes, I love to ingest the food elements Nature has stored up in wheat and barley. And I especially love when they combine, in the blood, with albumen to repair and build up my cells.

Thanks, Grape-Nuts!

#♻️